Use the overwhelming popularity and success of Spider-Man and the Marvel brand to boost your summer business.

An exciting league building marketing promotion designed for kids of all ages featuring exclusive, limited edition Viz-A-Ball glow bowling balls and Action Hero ball bags.

• Promotion kits will be ready in March.

When you use this marketing promotion, you are gaining access to some of the most recognizable marketing properties in the world -Spider-Man, the X-Men and The Incredible Hulk - to help increase participation of your current bowlers and bring new bowlers into your center. Marvel is committed to moving more characters into the mainstream, ensuring appeal to a diverse number of demographic groups -- from the teen market to the growing all-family audience. That's YOUR market, now go after it! What's more, the balls featured in this promotion are exclusively available through this promotion only -- they will not be available in any retail outlet or pro shop. You are the only source!

The Time is Right Now.
This promotion is timed so you can benefit from all of the excitement created by the national promotion surrounding the much anticipated July release of the second Spider-Man feature film . Following on the heels of the world-wide phenomenal success of the first Spider-Man movie (#5 film of all time in the U.S.!), this film is expected to again break box office records.

Marvel will spend over 10 million dollars promoting the Spider-Man II release through all media, including a national Wal-Mart promotion with in-store appearances, mini carnivals and comic book giveaways.

Over 25 MILLION Marvel Comic readers will learn about the Marvel Action Hero Bowling Club through full page ads running in Marvel Comics, in April and May 2004. You benefit directly from this large advertising buy at no cost to you! These league-building ads will support the Marvel Action Hero Bowling club and will direct consumers to our web site ( through which consumers can find a listing of participating centers. You are automatically added to this national database when you purchase your promotion kit.

Convenient merchandise ordering and delivery windows give you flexibility to run THE MARVEL ACTION HERO BOWLING CLUB both summer and fall of 2004.


Viz-A-Ball is a registered trademark of the Brunswick Bowling & Billiards Corporation, Inc. U.S. Patent No. 6,524,419.

TM & © 2004 MARVEL.

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